Last year I did a complete web re-design for South Shore Folk Music Club in Kingston Massachusetts. For the past few years I pinched hit various marketing projects that needed to be done, and for the past year I have been an active volunteer. The club hired me as an independent contractor to create a new look and feel for their website, but it was much more than that. The website went from a static html site to a WordPress content management system. The new website lets the club promote the upcoming concerts with a gig press plugin, and monthly posts for upcoming concerts and open mic nights along with special performances.
Stage Shines Through
Glen Thayer, a professional photographer and active member of the club took all the custom images of the club, including the main background image that is of the stage. I really wanted the stage to be the predominant image, so I also designed the logo to be transparent, so that stage showed through.
Set Up Email Marketing
We also set up email marketing using MailChimp, so they club can send out and track their email newsletters. For more information on the club go online to www.southshorefolkmusicclub.org

